Who and when started Lux livin?
LUXLIVIN was founded by me. This whole movement jump started last year around mid October., we’ve been garnering tremendous progress + feedback ever since! I received a lot of hate from HB though when we debuted Season 1, but it’s all good! i love haters!
Also, our jewelry, polos & trucker hats collection will soon be releasing before we hit our one year anniversary mark!! Be sure to check on that!
What inspired you to create lux livin?
Initially, I wanted to fulfill one of my life’s goal.. which was to run an entertainment company. I’ve been deep in the music biz since 17, worked with majors like GMM + Sony BMG as an artist + A&R/project manager, and now here I am with LUXLIVIN ENT. I wanted a challenge, and I knew that I’d have to operate my own business one day in order to really make money, so why not start now?
Then, I asked myself, how can I distinguish LUXLIVIN ENT. from other majors out there? that’s when I decided to play another dream card of mine which was to run my own clothing line, being an avid streetwear/sneaker enthusiast myself.
Where do you get the inspiration from your designs?
I draw inspiration from everywhere, it could be a turtle, tree, bumble bee; whatever it is, they’d have to tie in with the business image. Most the time, my ideas come unexpected or spontaneously. I don’t usually force myself to conceive a design, I usually let it come to me. However, I ensure that each design creates an emotional appeal while packing a corporate punch.
What do you think has contributed to your sucess so far?
Being disciplined and dedicated to the work, no matter scale, time or energy it consumes. Also, I am grateful to have a team of loyalists and supporters. We’ve also secured a steam of A-list endorsers such as Jin the Emcee, DJ Warrior, Southstar, Big Will, INVAZN (HIN Artist) DJ Hustle-lin, Lisa Flemming,Fat Joe, Tabu (Black Eye Peas), who I admit can all be attributed to the incredible progress LUXLIVIN has made.
Being a brand overseas,where do most of your sales come from?
We’ve sold over 1000+ units to date.. most sales are generated online. Most buyers originate from U.S, Canada, Europe, and South East Asia.
Do you honestly think that it’s harder for your brand to gain success due to the fact that you are abroad?
Not at all, I believe success can easily be seized if you come prepared and equipped with the right connections and right moves.. at the right time.
What direction are you trying to take the brand?
Just strengthening our global presence online, and also offline. My music projects with AsiaSounds will be taking off after Summer.. that’ll give me the opportunity to score global media attention. I will be promoting LTL simultaneously throughout my music career.
What’s next for lux livin?
Big thanks to Andrew and Lux Livin
Stay tuned for more updates!
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